Minister seeks closer Nigeria-US collaboration in creative, culture industry
The Minister of Information and Culture, Alhaji Lai Mohammed, has called for closer collaboration between Nigeria and the United States in the Creative and Culture Industry, especially in improving the quality of Nollywood movies.
The Minister made the call in Abuja on Thursday, when he received the United States Deputy Assistant Secretary of State for African Affairs, Ms. Akunna Cook.
In a statement by Mr. Segun Adeyemi, Special Assistant to the President on Media, Office of the Minister of Information and Culture dated Thursday 17 February 2022 and copy of which was sent to The DEFENDER, Alhaji Mohammed told his guest about the importance of improving the quality of films produced by Nigerian film makers.
”Of immediate importance to us in Nigeria at this time is how to continue to improve the quality of our films. As you know, Nollywood, as our film industry is known, is among the top three in the world. Yes, the quality of our films have improved incrementally over the years, but we can still benefit from the rich experience of America’s Hollywood, the undisputed world best.
”Apart from improving the quality of our production through technical training and exchanges, we will also like to learn a few tricks in the area of Animation,” he said.
Alhaji Mohammed said the Nigerian government is working hard to reposition the Creative and Culture Industry, which has been badly impacted by the Covid-19 pandemic, because of the immense contribution of the sector to the nation’s GDP.
“The Creative and Culture Industry is a key sector of the Nigerian economy, contributing 17.3% to the country’s GDP in 2020 and, together with other seemingly unrelated sectors, providing between 10 and 15 million jobs. Indeed, the Creative and Culture Industry is the biggest employer of labour after Agriculture,” he said.
The Minister listed some strategic interventions from the Nigerian Government in the Creative Industry to include the 22.9 Billion Naira Central Bank of Nigeria Creative Industry Financing Initiatives; the 1 Billion Naira Bank of Industry Nollyfund; another 1 Billion Naira Bank of Industry Fashion and Beauty Fund; N-Power Creative and Project Act Nollywood Federal Grant.
He said the government is still exploring other avenues to further give the sector a lift.
In her remarks, Ms. Cook said during her three-day visit to Nigeria, she focused on the developments in the Creative Industry and Digital Technology.
She said Nigeria’s Creative Industry has proven to be not only a driver of the economy but a significant player in changing the world’s perception about Africa, particularly Nigeria.
Ms. Cook commended the Nigerian Government for refurbishing the National Theatre, Lagos which, she said, will create an eco-system and provide phenomenal opportunities for the stakeholders in the Creative Industry.
She pledged the readiness of the US Government to collaborate with Nigeria towards boosting the Creative Industry in the country.
